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FLICKPLAY TRANSFORMS CHARACTER IP INTO A UNIVERSAL LAYER FOR ENTERTAINMENT

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Give your characters a life beyond the screen, one that moves seamlessly across retail, e-commerce, and fan experiences.
ⒸMinto inc.
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Welcome to Flickplay
Are you ready for an adventure?
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Come join us!
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DISTRIBUTION PORTALS 

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Phygital Loyalty Unlocks
Link digital characters to physical products purchases & turn sales into a tool that drives repeat engagement.
Location-Based Unlocks
Transform stores, landmarks, and events into live character drop zones.
E-commerce Loyalty Unlocks
Turn every e-commerce sale into a tool that drives repeat engagement.
Upsell Unlocks
Turn fans into active collectors, scaling engagement and revenue through the Flickplay’s Hub
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Blind Boxes
Mystery-based unlocks fuel anticipation, repeat play, and social sharing.
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Characters
Playable characters evolve through leveling systems, XP rewards, and modular gameplay.
PAC-MAN™& ©Bandai Namco Entertainment Inc.
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Spin Game
Unlock gamification drives repeat play, return sessions and social brag moments.
ⒸMinto inc.

PRODUCTS

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THE HOME WHERE EVERY FAN JOURNEY BEGINS.

The universal hub that connects characters, fans, and experiences across worlds. Here, fans discover how to play, create, and connect with their favorite characters.
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EXPERIENCE DISCOVERABILITY

CREATE VIRAL FAN MOMENTS IN SECONDS
Fans can use Flickplay’s tools to create AR videos, GIFs, and shareable content that spread across social, messaging, and community platforms, turning every fan into a storyteller and ambassador.
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THIRD-PARTY EXPERIENCES 

Characters are interoperable across third-party social platforms, reward programs and games, enabling new content modules, quests, and XP progression tied to Flickplay’s backend.
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FANDOM INTELLIGENCE DASHBOARD

Flickplay offers a new character-led intelligence layer for fandom that unifies identity, behavior, and spend data across worlds, linking fandom to commerce in one actionable dashboard.
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Identity
Persistent fan profile tied to characters
Behavior
Track engagement across UGC, social, and retail touchpoints.
Spend
Map ROI from fandom to purchase.
Interoperability
Sync data across Flickplay and partner platforms.
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CASE STUDIES

Flickplay offers a new character-led intelligence layer for fandom that unifies identity, behavior, and spend data across worlds, linking fandom to commerce in one actionable dashboard.
GIFs Engagement
72,380,370
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Daily Reach
180,000
View
GIFs UGC Impact by Collection
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Girlz Like Girlz
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5,333,659
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Slumber Party
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5,513,767
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Alwayz Bratz
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16,213,699
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Bratz Holidayz
24,218,094
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Avg. Spent / User
11,000
Diamonds
Yasmin
13,001,979
Meygan
4,281,162
Jade
9,922,917
Cloe
12,655,850
Top 5 Ranked Characters in UGC
Nevra
4,167,579
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Top Ranked Creators
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kittychainsaw
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1,410,600
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nickweb3
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1,504,800
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anelimonster
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3,321,917
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lightninmcstuart13
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1,676,401
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sashalucia
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4,512,970
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WHAT'S NEW

FAQS

WHAT IS FLICKPLAY? Flickplay makes character IP portable, interactive, and monetizable across UGC, social, and real-world ecosystems. Our platform-first approach embeds Flickplay’s character rail into loyalty, gaming, and creator experiences, enabling fans to carry the same characters seamlessly across platforms. By linking engagement data from multiple touch points, Flickplay turns fragmented user journeys into a connected network of play, creation, and fandom. This doesn’t just deepen user engagement — it aggregates audiences and behavioral insights across platforms, powering a new layer of shared attribution, distribution, and growth.

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